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SINGLE SERVE IPAS
Craving $$ growth? Deschutes single serves are speeding ahead with a +17% velocity boost and averaging 6% more $$ per week per store selling than top selling craft 19.2s
Singles are driving the growth to the C-Store category, up 12% in $$ rev (craft is down in total US Conv -4% in $$ Rev, largely in part to the declines of 6pks).
While the overall single serve SKU count is quite large in C-Store, 1,107 SKUs with recorded sales in the L26W, only 250 SKUs represent 95% of total single serve sales
Source: Total US Conv L26W thru 9-1-24
SYMPHONIC CHRONIC DOUBLE DANK IPA
Expand your IPA offerings with Symphonic Chronic. A new DANK take on IPA to attract new customers.
- Symphonic Chronic Double Dank 19.2 was the 4th best-selling NEW craft 19.2 in 2023 but delivered the highest $$ velocity/average weekly $$ per store selling of those top 4!
- Now in 2024, SCDD 19.2 is delivering the most $$ growth to our portfolio in the c-store Channel, up 100% in $$ rev since launch!
Source: Total US Convenience
SYMPHONIC CHRONIC DOUBLE HAZE IPA
BRAND NEW for Spring 2025!!
Adding something hazy to the Symphonic Chronic family. First to market opportunity!
FRESH SQUEEZED IPA
- Fresh Squeezed 19.2, our best selling single serve, delivers +27% more dollars per store selling than the average craft 19.2
Source: Total US Convenience
BONEYARD BEER RPM IPA
RPM is the #1 craft brand in Oregon!
- Boneyard RPM 19.2 and Boneyard Hop Venom 19.2s are BOTH top five craft 19.2s for delivering the most $$ per store selling in the US, making them hot money makers where carried!
Source: Total US Convenience
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